A ‘sexist’ real estate article offering tips for ‘single ladies’ who are trying to get on the property ladder has sparked outrage online.
Bathurst Real Estate in rural New South Wales posted the ‘Buying as a single lady’ guide to Facebook in an attempt to help women snap up their first home – but the article was labelled ‘disgusting and backwards’.
The independent agency who were forced to delete the viral post later revealed the outsourced blog post was actually written by a woman.
The article titled Buying as a single woman has sparked outrage online for ‘sexism’
Bathurst Real Estate in rural New South Wales posted the Buying as a Single Lady guide to Facebook in an attempt to help women snap up their first home, but the article was labelled ‘disgusting and backwards’
The article starts off by saying that being content to ‘not have a ring on your finger’ means you won’t have the ’emotional and financial back-up of a spouse’ when it comes to buying a home.
It also suggests that purchasing property can be more difficult when there is ‘no man beside you to offer logic to the situation’.
‘Both single and married women are well known for reasoning with their hearts, not their heads,’ the article said.
The blog post also stresses that women can ‘go wild’ when hunting for a home so it urges potential buyers to not spend over 30 per cent of their after-tax income on a mortgage.
‘Whatever you do, stand by this number (rather than a man),’ the article said.
Commenters savaged the independent agency calling the post ‘misogynistic’.
‘Obviously Bathurst Real Estate think that women are complete idiots and can’t function without a man!’ one female Facebook user wrote.
‘Whoever wrote it and whoever agreed to it, need to lose their jobs and join the 20th Century.’
Others wrote: ‘this is the most offensive piece of s**t I have ever read and ‘this is so misogynistic it’s almost comical.’
Bathurst Real Estate said the article was not written by anyone at the local office.
‘This article was actually written by a woman, who Bathurst Real Estate outsource our blog posts to and we were unaware that this post had gone live on our website,’ the real estate posted on their Facebook page.
‘We had it removed from our website as soon as it was brought to our attention.’
They offered an apology and said the post is in no way reflective of the team’s personal views.
But for many the apology was not enough.
A ‘sexist’ real estate article offering tips to ‘single ladies’ who are trying to get on the property ladder has sparked outrage online (stock image)
Bathurst Real Estate offered an apology and said the post is in no way reflective of the team’s personal views
‘We did have a lot of people say… apology accepted, we’ll move on,” the director of Bathurst Real Estate, Stacey Whitake, told 2bs radio.
‘But then came all these trolls – people that have never had any dealing with our office and no nothing about our office what-so-ever – attacking the people who were accepting our apology.’
Bathurst Real Estate has now taken their entire Facebook page down in light of the controversy.
The agency behind the article have also broken their silence and offered an apology.
‘The post, written by a freelance contributor, represented her personal experience and does not reflect the views of our business or that of our business partners,’ The Real Estate Voice said on their company Facebook page.
‘We particularly apologise for any offence and distress caused to business partners who have been singled out, in particular Bathurst Real Estate.’
This post was first published on DailyMail.