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Wednesday, March 3, 2021

Whittaker’s is bringing back its hugely popular Hundreds and Thousands chocolate block

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Whittaker’s has brought back its fairy bread-inspired chocolate block – complete with white chocolate, crunchy biscuit pieces and rainbow sprinkles. 

The New Zealand confectionery company has teamed up with biscuit brand Griffin’s to unveil the Hundreds & Thousands chocolate flavour.

After years of petitioning to bring back the fan-favourite, the brand delighted shoppers with the re-launch of the hugely popular product. 

Whittaker's has brought back its fairy bread-inspired chocolate block - complete with white chocolate, crunchy biscuit pieces and rainbow sprinkles

Whittaker’s has brought back its fairy bread-inspired chocolate block – complete with white chocolate, crunchy biscuit pieces and rainbow sprinkles

‘We often get requests to bring back limited edition flavours, but Hundreds & Thousands is by far the most requested product of all time, even sparking an online petition last year calling for the flavour’s return,’ Holly Whittaker, co-chief operating officer, said.

‘We’re delighted to be able to bring it back once more for a limited time in response to the ongoing requests from our chocolate lovers over the past seven years.’  

Despite making a huge comeback in New Zealand, it’s unclear when or if the chocolate will hit shelves in Australia.

The New Zealand confectionery company has teamed up with biscuit brand Griffin's to unveil the Hundreds & Thousands chocolate flavour

The New Zealand confectionery company has teamed up with biscuit brand Griffin’s to unveil the Hundreds & Thousands chocolate flavour

Despite making a huge comeback in New Zealand, it's unclear when or if the chocolate will hit shelves in Australia

Despite making a huge comeback in New Zealand, it’s unclear when or if the chocolate will hit shelves in Australia

Meanwhile, Kiwi shoppers are excited over the re-launch of an old favourite.

‘Thank you for bringing back my all time favourite,’ one wrote, while another said: ‘This is the best news of the week. Luckily I haven’t eaten chocolate in a while – so that means I can go hard on this. Right?’

‘This has made my day. Absolute favourite, make its return permanent,’ another said, while one mother-to-be added: ‘This has been my pregnancy craving and I’m so happy it’s back!’

The chocolate was sold out in record time when it first hit shelves in 2014, with supermarkets forced to introduce a buying limit due to ‘unprecedented high demand’.

This post was first published on DailyMail.

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