An Australian mum with no previous business experience has made more than $150,000 in less than nine months selling at home biodegradable dermaplaning blades.
Ali Clarke, from Melbourne, launched Bondi Blades in May 2020 after noticing a gap in the Australian market for dermaplaning blades that can be used at home.
Six months prior in late 2019, Ali was a regular client at her local beauty salon and admitted to spending up to $150 per facial.
‘After one appointment I had a lightbulb moment and started researching how dermaplaning can be done at home to save money,’ the 38-year-old told FEMAIL.
Dermaplaning is a type of facial treatment that helps exfoliate the skin by using a small but safe medical-grade blade.
Ali said starting the business has been an exciting experience and popular platform TikTok has contributed to the brand’s growing success, as several videos have gone viral.
Scroll down for video
Ali Clarke, from Melbourne, launched Bondi Blades in May 2020 after noticing a gap in the Australian market for dermaplaning blades that can be used at home
Dermaplaning is a type of facial treatment that helps exfoliate the skin by using a small but safe medical-grade blade
Six months before launching in May 2020, Ali conducted extensive research and found a suitable manufacturer to develop her product.
Due to her limited business knowledge, Ali watched countless hours of YouTube videos, read articles and asked friends for advice in order to understand how to start and run a business.
‘I consider myself to be an underdog in business, because I’ve worked in finance for the last 21 years and it’s all I’ve known,’ Ali said.
‘I definitely had no idea what I was getting myself into, but it was an exciting process.’
Ali still currently works full-time in finance and runs the business alongside her job with help from her husband, all while taking care of their 18-month-old baby.
Before launching the business, Ali (pictured) was a regular client at her local beauty salon and admitted to spending up to $150 per facial
Dermaplaning offers a range of benefits including the removal of dead skin cells and small microfibre hairs that can often trap unwanted dirt inside pores (Bondi Blades pictured)
Dermaplaning offers a range of benefits including the removal of dead skin cells and small microfibre hairs that can often trap unwanted dirt inside pores.
The safe treatment will also allow the skin to absorb skincare products more efficiently, resulting in a brighter looking complexion.
‘It helps remove the tiny ‘peach fluff’ hairs on your face and allows makeup to look flawless as a result,’ Ali said.
When using dermaplaning blades, it’s essential to slide the blade away from the face at a 45-degree angle.
As a selection of the Bondi Blades products are made from biodegradable materials, customers can use the products knowing they aren’t harming the environment.
What is dermaplaning and what are the benefits?
What is it?
Dermaplaning uses a small medical-grade surgical blade to remove dead skin and hair from the surface of the face
The blade gently glides along the skin in a 45-degree angle away from the face and is able to remove up to three weeks worth of buildup
It’s a pain-free and non-invasive process
What are the benefits?
Dermaplaning effectively provides a safe and effective exfoliation, resulting in smoother skin
As it removes dead cells, the skin is able to absorb skincare products more efficiently
The treatment also works to remove facial hair that can trap dirt and oils
As a result, the face will look brighter and makeup will look more flawless
Source: Skin Expert
As a selection of the Bondi Blades products are made from biodegradable materials, customers can use the blades knowing they aren’t harming the environment
The experience of starting the business from scratch was a ‘work in progress’ for Ali, who was learning new ways to market her product gradually over time.
‘Once I found the right supplier, I then needed to think about branding and build the website, then consider how I’m going to reach customers,’ she said.
Due to the coronavirus pandemic and state-wide lockdowns that took place in Victoria throughout 2020, Ali saw a huge spike in sales as more people were stuck at home with no access to salons.
‘Selling the products on Shopify and posting on TikTok has been a game changer for me, because customers feel like they are watching behind the scene videos – the positive response has been huge,’ she said.
One video of a woman dermaplaning her boyfriend’s eyebrows using a Bondi Blades product has been viewed more than 300,000 times.
Ali also has a new range of products that will be released in the coming months, which she’s very excited about.
The Bondi Blades dermaplaning blades can be purchased from the brand website, but the pack of six and nine are currently sold out
Ali said those wanting to start their own business should have faith in themselves, the brand and products.
‘It’s cliché, but you really do need to believe in yourself; research the product, throw yourself in the deep end and don’t quit,’ she said.
Aldi also recommended surrounding yourself with other ‘like-minded’ individuals who will give you helpful advice.
The Bondi Blades dermaplaning blades can be purchased from the brand website, but the pack of six and nine are currently sold out.
How to use a dermaplaning blade
1. Prep your skin with a gentle face cleanser, rinse thoroughly and pat dry
2. While your skin is still damp, draw the dermablade to remove fine hairs and peach fuzz. Generally peach fuzz is thickest around the jaw, neck, and upper lip
3. Be gentle. Keep the blade relatively parallel to the skin is what you want to do
4. Don’t dermablade over acne breakouts or other inflamed skin
5. Check your work with a magnified mirror in natural light. Go over any parts of your cheeks, chin, upper lip, or neck that are still fuzzy
6. Follow up with a rich moisturiser. One with hyaluronic acid is especially good for water retention, helping your skin look bright and plump
This post was first published on DailyMail.